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advertising
Consumer behaviour
6
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Advertising
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Advertising effects
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Preismanagement
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Pricing strategy
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Werbewirkung
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Einzelhandelspreis
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India
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Indien
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Retail price
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gender
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retailing
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9-ending prices
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Advertising value
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CPP
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Pandey, Mrinalini
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Balamoorthy, S.
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Kumar, Santosh
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International journal of applied management science
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International journal of revenue management : IJRM
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ECONIS (ZBW)
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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
2
Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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