Chia, Ricky Chee- Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent Business & Management 10 (2023) 2, pp. 1-19
, this study explores the influence of perceived behavioral control, subjective norm, and attitude. Importantly, perceived … survey. The outcome of the analysis uncovered that perceived behavioral control and subjective norm have significant direct …