Evans, Jason R.; D'Souza, Gerard E.; Collins, Alan R.; … - In: Agricultural and Resource Economics Review 40 (2011) 2
The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that … determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over … conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely …