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~subject:"brand stories"
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brand stories
Brand management
7
Markenführung
7
Brand
6
Markenartikel
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Brand image
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Consumer behaviour
5
Konsumentenverhalten
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Markenimage
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Narrative Methode
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Brand stories
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brand management
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brand storytelling
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Brand origin
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India
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Indien
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Internet marketing
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Marketing management
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Marketingmanagement
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Narratives
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Online-Marketing
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Rules of origin
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Schweden
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Social Web
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Strategic storytelling
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Viral marketing
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Virales Marketing
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Word-of-mouth
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Zahlungsbereitschaftsanalyse
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bibliographic study
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brand duplicity
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Mills, Adam J.
2
Berthon, Pierre R.
1
Forman, Howard
1
Granitz, Neil
1
John, Joby
1
Pitt, Leyland F.
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Journal of strategic marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
3
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
4
Building self-brand connections : exploring
brand
stories
through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
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