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~subject:"chocolate consumption"
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chocolate consumption
Consumer behaviour
5
Konsumentenverhalten
5
India
3
Indian consumers
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Indien
3
emerging markets
3
Brand management
2
Chocolate consumption
2
Emerging economies
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Markenführung
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Schwellenländer
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Brand image
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Clusteranalyse
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Consumer attitudes
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Ghana
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Ghana chocolates
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Golden Tree chocolate
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International marketing
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Internationales Marketing
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Markenimage
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Market research
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktforschung
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Marktsegmentierung
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Private consumption
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Privater Konsum
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Segmentation
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Verbrauchereinstellung
1
adult consumers
1
branded choice
1
cluster analysis
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consumer attitudes
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consumer buying decisions
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consumer decision making
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consumer research
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factor analysis
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Chawla, Deepak
2
Sondhi, Neena
2
Adarkwa, Fosu
1
Ahenkora, Kwaku
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Expert journal of business and management
1
Global business review
1
International journal of Indian culture and business management
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ECONIS (ZBW)
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1
Local consumers' purchase intention toward Ghanaian chocolate brand
Ahenkora, Kwaku
;
Adarkwa, Fosu
- In:
Expert journal of business and management
6
(
2018
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10011914411
Saved in:
2
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
3
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
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