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consumer‒brand relationships
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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl‐Maack, Verena
; …
- In:
Psychology & Marketing
41
(
2024
)
4
,
pp. 819-837
, the authors theorize that branded AR content can reduce the perceived physical,
spatial
distance
between a consumer and a …
Persistent link: https://www.econbiz.de/10014524999
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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