Lim, Weng Marc; Ting, Ding Hooi; Bonaventure, Victor … - In: International Journal of Global Environmental Issues 13 (2013) 1, pp. 14-24
This study attempts to shed insights on consumers' current understanding of green offerings and the effects of exposure to green washing on future consumer purchasing behaviour. The study is exploratory in nature and employs qualitative in-depth interviews. Findings from the study suggest that...