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consumer purchase funnel
purchase funnel
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The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
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Word-of-mouth system implementation and customer conversion : a randomized field experiment
Huang, Ni
;
Sun, Tianshu
;
Chen, Peiyu
;
Golden, Joseph M.
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
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