Nguyen, Thuy; Ngamsiriudom, Waros; Pelton, Lou; … - In: The international journal of business science & applied … 10 (2015) 2, pp. 16-31
-actual self-discrepancy is inversely associated with achievement motivation, and (2) affiliation motivation is negatively related … sustainable consumption is associated with the ideal-actual self or ought-actual self discrepancy. Possible rationales for the …