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convenience
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Malaysia
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brand
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consumers
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materialism
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price
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International journal of technology marketing : IJTMkt
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Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
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