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corporate architecture
Brand architecture
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Brand management
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Markenarchitektur
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Corporate culture
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Bargenda, Angela
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing communications
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ECONIS (ZBW)
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Building meaning : architectural dialectic in spatial marketing systems
Bargenda, Angela
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011924369
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2
Space design as an expressive device in ambient marketing : case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
Bargenda, Angela
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010514615
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