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~subject:"country of origin"
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Search: subject:"Brand origin"
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country of origin
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
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Rules of origin
22
Ursprungsregeln
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Brand origin
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brand origin
11
Country of origin
8
International marketing
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Internationales Marketing
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Emerging economies
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Schwellenländer
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Beziehungsmarketing
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Brand Origin
3
Cognition
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Country-of-origin
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Indien
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Kognition
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Luxury goods
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Luxusgüter
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Marketing management
3
Marketingmanagement
3
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Advertising effects
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Brand origin image
2
Brand origin misclassification
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Brand origin recognition accuracy
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Country image
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Country of manufacture
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Firm performance
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Hotel industry
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Hotellerie
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Azzari, Vitor
1
Diamantopoulos, Adamantios
1
Guissoni, Leandro Angotti
1
Herz, Marc Florian
1
Rashid, Md Sanuwar
1
Rodrigues, Jonny Mateus
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Scornavacca, Eusebio
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Zambaldi, Felipe
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Journal of international marketing
2
Journal of global marketing
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ECONIS (ZBW)
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1
Brand
origin
effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
3
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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