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Search: subject:"means-end chain theory"
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cross-cultural comparison
Consumer behaviour
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Means-end chain theory
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Means-End-Chain-Theory
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means-end chain theory
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wine consumers
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means-end-chain theory
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Hanf, Jon Henrich
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Rewerts, Astrid Lucie
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Wettstein, Nadine
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European Association of Agricultural Economists - EAAE
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113th Seminar, September 3-6, 2009, Chania, Crete, Greece
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2008 International Congress, August 26-29, 2008, Ghent, Belgium
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2009 Conference, August 16-22, 2009, Beijing, China
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Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers
Rewerts, Astrid Lucie
;
Hanf, Jon Henrich
;
Wettstein, Nadine
-
European Association of Agricultural Economists - EAAE
-
2009
By referring to
Means-End-Chain-Theory
, we identified personal values as the actual buying motive. Since these values …
Persistent link: https://www.econbiz.de/10008519141
Saved in:
2
Values as driving forces of culture-specific consumption patterns – an empirical investigation of wine consumers
Rewerts, Astrid Lucie
;
Hanf, Jon Henrich
-
2009
accordant importance depend on the values held by consumers. Hence, by referring to
Means-End-Chain-Theory
it can be stated that …
Persistent link: https://www.econbiz.de/10009444867
Saved in:
3
Values as driving forces of culture-specific consumption patterns – an empirical investigation of wine consumers
Rewerts, Astrid Lucie
;
Hanf, Jon Henrich
-
International Association of Agricultural Economists - IAAE
-
2009
accordant importance depend on the values held by consumers. Hence, by referring to
Means-End-Chain-Theory
it can be stated that …
Persistent link: https://www.econbiz.de/10010913360
Saved in:
4
Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie
;
Hanf, Jon Henrich
-
European Association of Agricultural Economists - EAAE
-
2008
Means-End-Chain-Theory
using laddering-interviews. The initial findings of this qualitative survey will be presented in this …
Persistent link: https://www.econbiz.de/10005039428
Saved in:
5
Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie
;
Hanf, Jon Henrich
-
2008
Means-End-Chain-Theory
using laddering-interviews. The initial findings of this qualitative survey will be presented in this …
Persistent link: https://www.econbiz.de/10009445740
Saved in:
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