Elena, Conf. univ. dr. Enache; Carmen, Asist. univ. … - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1002-1004
The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer...