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customer relationship management
Beziehungsmarketing
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social customer relationship management
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social media
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International journal of business information systems : IJBIS
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Journal of strategic marketing
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Understanding
social
customer
relationship management adoption : qualitative insights
Gamage, Thilini Chathurika
;
Gnanapala, Athula
;
Ashill, …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 421-445
Persistent link: https://www.econbiz.de/10014304450
Saved in:
2
The critical success factors for customer realtionship management implementation : a systematic literature review
Meyliana
;
Hidayanto, Achmad Nizar
;
Budiardjo, Eko K.
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 131-174
Persistent link: https://www.econbiz.de/10011636710
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