//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"demand spillovers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lee, Mi Hyun"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
demand spillovers
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Advertising effects
1
Artificial intelligence
1
Cord shaving
1
Gaussian copula
1
Innovation adoption
1
Innovationsakzeptanz
1
Künstliche Intelligenz
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
OTT
1
Personal Computer
1
Personal computer
1
South Korea
1
Südkorea
1
TV genre
1
Werbewirkung
1
ad acceptance
1
ad avoidance
1
ad skipping
1
big data analysis
1
clickstream data
1
digital platforms
1
media consumption
1
mobile apps
1
mobile devices
1
online video platform
1
popular complements
1
pre-roll advertising
1
skippable advertising
1
smartphones
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Han, Sang Pil
1
Lee, Mi Hyun
1
Oh, Wonseok
1
Park, Sungho
1
Published in...
All
Information systems research : ISR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Positive demand spillover of popular app adoption : implications for platform owners' management of complements
Lee, Mi Hyun
;
Han, Sang Pil
;
Park, Sungho
;
Oh, Wonseok
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 961-995
Persistent link: https://www.econbiz.de/10014383695
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->