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What drives herding behavior in online ratings? : the role of rater experience, product portfolio, and diverging opinions
Sunder, Sarang
;
Kim, Kihyun Hannah
;
Yorkston, Eric A.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012176284
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