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eWOM
Viral marketing
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Borghi, Matteo
5
Mariani, Marcello M.
5
Gretzel, Ulrike
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Kazakov, Sergey
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Laker, Benjamin
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Technological forecasting & social change : an international journal
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International journal of hospitality management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
5
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1
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
2
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
3
The role of emotions in the consumer meaning-making of interactions with social robots
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013454878
Saved in:
4
The role of language in the online evaluation of hospitality service encounters : an empirical study
Mariani, Marcello M.
;
Borghi, Matteo
;
Kazakov, Sergey
- In:
International journal of hospitality management
78
(
2019
),
pp. 50-58
Persistent link: https://www.econbiz.de/10012012699
Saved in:
5
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
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