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Search: subject:"Foreign brands"
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emerging market
Brand management
12
Consumer behaviour
12
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Markenführung
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Brand
8
Markenartikel
8
foreign brands
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Foreign brands
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China
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National culture
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consumer ethnocentrism
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domestic brands
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Attitude Towards Foreign Brands
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BORA (brand origin recognition accuracy)
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Beziehungsmarketing
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Brand origin recognition accuracy
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Community work
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Ghose, Sanjoy
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Heiman, Amir
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Keller, L. R.
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Lowengart, Oded
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Su, Meng
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Sun, Luping
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Zheng, Xiaona
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Journal of international marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
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2
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
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