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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Desperately seeking the elusive epistemic consumer : reflections on reflexivity
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 642-661
Persistent link: https://www.econbiz.de/10014549843
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