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~subject:"feminism"
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feminism
Advertising
13
Femvertising
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11
Consumer behaviour
8
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femvertising
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advertising
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female empowerment
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gender
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women empowerment
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Centeno-Velázquez, Edgar
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Gomez-Borquez, Claudia L.
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Macias, Klaudia
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Malota, Erzsébet
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Török, Anna
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Um, Nam-Hyun
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International journal of consumer studies
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Journal of marketing and consumer behaviour in emerging markets
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
2
Femvertising
and its perception by Polish female consumers
Macias, Klaudia
- In:
Journal of marketing and consumer behaviour in emerging …
(
2021
)
1/12
,
pp. 55-69
-related marketing campaigns. This is how a relatively new form of marketing communication, called
femvertising
, was born. This paper …
Persistent link: https://www.econbiz.de/10012666760
Saved in:
3
Korean consumers' responses to Nike's "Women's Just Do It"
femvertising
campaign
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 650-668
Persistent link: https://www.econbiz.de/10013277291
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