Pugnetti, Carlo; Henriques, Pedro Miguel; Moser, Ulrich - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-18
Service providers are developing more sophisticated offerings, and it is important for them to understand the demographics and specific context by which individuals might procure their services. This allows companies to stay relevant to their customers. The target of this paper is to investigate...