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Search: subject:"Green brand image"
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green marketing
Brand image
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenimage
18
Environmental consciousness
16
Sustainable product
16
Umweltbewusstsein
16
Öko-Produkt
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Brand management
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Green marketing
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Markenführung
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green brand image
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Öko-Marketing
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Green brand image
8
Environmental management
6
Umweltmanagement
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green brand equity
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Brand
4
Markenartikel
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green trust
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Advertising effects
3
Confidence
3
Nachhaltige Entwicklung
3
Sustainable development
3
Taiwan
3
Vertrauen
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Werbewirkung
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green satisfaction
3
Beziehungsmarketing
2
Brand credibility
2
Brand quality
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Green brand equity
2
Green brand loyalty
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Green brand perceive value
2
Green perceived risk
2
Relationship marketing
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Self-expressive benefits
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Structural equation modeling
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Chen, Yu-Shan
2
Chen, Ying-Rong
1
Huang, A.-Fen
1
Wang, Ting-Yu
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Journal of Business Ethics
1
Total quality management & business excellence
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ECONIS (ZBW)
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1
Greenwash and green purchase behaviour : the mediation of
green
brand
image
and green brand loyalty
Chen, Yu-Shan
;
Huang, A.-Fen
;
Wang, Ting-Yu
;
Chen, Ying-Rong
- In:
Total quality management & business excellence
31
(
2020
)
2
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012256588
Saved in:
2
The Drivers of Green Brand Equity:
Green
Brand
Image
, Green Satisfaction, and Green Trust
Chen, Yu-Shan
- In:
Journal of Business Ethics
93
(
2010
)
2
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008552615
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