//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"green promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hang Nguyet Phuong Vo"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
green promotion
Advertising effects
1
Brand image
1
Consumer behaviour
1
Environmental consciousness
1
Environmental management
1
Green marketing
1
Konsumentenverhalten
1
Markenimage
1
Nachhaltige Entwicklung
1
Sponsoring
1
Sponsorship
1
Sustainable development
1
Sustainable product
1
Umweltbewusstsein
1
Umweltmanagement
1
Werbewirkung
1
green advertising
1
green brand equity
1
green purchase intention
1
green sponsorship
1
Öko-Marketing
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bang Nguyen Viet
1
Hang Nguyet Phuong Vo
1
Khai Cong Dinh
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->