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haptics
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Luangrath, Andrea Webb
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Peck, Joann
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Krishna, Aradhna
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Xu, Yixiang
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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A review of touch research in consumer psychology
Krishna, Aradhna
;
Luangrath, Andrea Webb
;
Peck, Joann
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 359-381
Persistent link: https://www.econbiz.de/10014534728
Saved in:
2
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
3
Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Luangrath, Andrea Webb
;
Peck, Joann
;
Gustafsson, Anders
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 588-607
Persistent link: https://www.econbiz.de/10012316047
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