NOR'AINI YUSOF; SIBLY, SUFARDY; OSMAN, ZULKIFLI - In: International Journal of Innovation and Technology … 09 (2012) 06, pp. 1250042-1
This paper investigates the readiness level of housing developers in Malaysia to adopt a new housing system known as the Build-Then-Sell (BTS) system. We examine whether a firm's characteristics influence its readiness to adopt. We constructed a BTS readiness index, which comprises...