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interestingness measurement
confidence
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context-adjusted support
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cross-sell promotion
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data analysis strategies
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data analysis techniques
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data mining
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databases
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gain
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grocery stores
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inconsistent measures
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item occurrence
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item sets
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lift
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market basket analysis
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normalisation
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normalised support
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penalised support
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probability
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product associations
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product sales
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rule mining
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support
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Alsabhan, Waleed
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International Journal of Data Analysis Techniques and Strategies
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Normalised support: a virtual angle of measurement of 'interestingness'
Alsabhan, Waleed
- In:
International Journal of Data Analysis Techniques and …
4
(
2012
)
1
,
pp. 101-114
. Normalised support recommendations can stabilise product sale by product
cross-sell
promotion
. In addition, the usefulness of …
Persistent link: https://www.econbiz.de/10010669740
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