Praly, Cécile; Chazoule, Carole - In: Review of Agricultural and Environmental Studies - … 94 (2013) 1, pp. 39-64
[paper in French] The fruit-growing sector in the middle Rhône valley is affected by a structural crisis. Lots of farms develop local and short marketing outlets to maintain their economic viability. We first explain the marketing strategies built by farmers to develop what are proximity...