VELICANU, Anda - In: Journal of Information Systems & Operations Management 2 (2008) 1, pp. 166-168
Scientists, end users of CRM applications and producers of CRM software, all come to an agreement when talking about the idea of CRM, the CRM strategy or the term CRM. The main aspect is that CRM can be analyzed from two different points of view: CRM – the marketing strategy and CRM – the...