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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Towards a marketing renaissance : challenging underlying assumptions
Grönroos, Christian
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10014381384
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