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means and end chain theory
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Understanding the purchase behaviour of small cars users using means and end chain theory
Mittal, Sanjiv
;
Muralie, Sushma
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 342-355
Persistent link: https://www.econbiz.de/10010406175
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