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~subject:"modèle intégrateur"
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modèle intégrateur
МАРКЕТИНГОВЫЙ ПОДХОД
8
MARKETING APPROACH
7
marketing approach
5
ORGANIZATIONAL CHANGES
3
ОРГАНИЗАЦИОННЫЕ ИЗМЕНЕНИЯ
3
Brand Equity
2
Coca-Cola DOI: http://dx.doi.org/10.4468/2001.1.08schuiling
2
Drawbacks of Marketing Globalization
2
Global Marketing
2
Multi-Domestic Marketing Approach
2
THE MARKETING APPROACH
2
approche financière
2
approche marketing
2
brand valuation
2
cours boursier
2
death marketing approach
2
financial approach
2
functional foods
2
integrative model
2
life marketing approach
2
market segmentation
2
positioning strategy
2
stock market price
2
target groups
2
évaluation de marque
2
УПРАВЛЕНИЕ ИЗМЕНЕНИЯМИ
2
ADAPTING MARKETING
1
AGRARIAN SPHERE
1
ATTRACTIVENESS OF TERRITORY
1
Arbeitszufriedenheit
1
Behavioural ecological systems
1
Beziehungsmarketing
1
Brand management
1
CHANGE CONTROL
1
CLUSTER CONCEPTION
1
CLUSTER ORGANIZATION OF PRODUCTION
1
COMPETITIVE QUALITY
1
COMPETITIVENESS OF TERRITORY
1
COMPLEX GRADE ESTIMATION OF RAW MATERIALS AND PRODUCTS
1
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2
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French
1
Undetermined
1
Author
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Farjaudon, Anne-Laure
2
Jaoued-Abassi, Leyla
2
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Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
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Economics Papers from University Paris Dauphine
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Open Access publications from Université Paris-Dauphine
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RePEc
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Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur
Farjaudon, Anne-Laure
;
Jaoued-Abassi, Leyla
-
Université Paris-Dauphine (Paris IX)
-
2010
researches in finance. This article aims at defining the concept of brand according to the
marketing
approach
(Customer …
Persistent link: https://www.econbiz.de/10010707747
Saved in:
2
Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur.
Farjaudon, Anne-Laure
;
Jaoued-Abassi, Leyla
-
Université Paris-Dauphine
researches in finance. This article aims at defining the concept of brand according to the
marketing
approach
(Customer …
Persistent link: https://www.econbiz.de/10008917389
Saved in:
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