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multidimensional scaling
additive trees
4
Brand
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Brand image
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Clusteranalyse
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Internet marketing
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brand similarities
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cluster analysis
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clustering
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feature models
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feature structures
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hierarchical clustering
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linear arrays
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market structure analysis
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nonhierarchical clustering
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online consumer data
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overlapping clustering
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partitioning
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perceptual maps
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proximities
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similarity
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t-SNE
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Carroll, J.
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Chen, Song
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Pruzansky, Sandra
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Tversky, Amos
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Vriens, Marco
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International journal of market research
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Psychometrika
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Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
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2
Spatial versus tree representations of proximity data
Pruzansky, Sandra
;
Tversky, Amos
;
Carroll, J.
- In:
Psychometrika
47
(
1982
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10005184150
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