Budzinski, Oliver; Satzer, Janina - Institut for Miljø og Erhvervsøkonomi, Syddansk … - 2009
add to the existing knowledge. Among these problems are integrative pricing strategies of sports clubs towards such … to add to the existing knowledge. Among these
problems are integrative pricing strategies of sports clubs towards such … platforms, professional sports business, pricing strategies, broadcasting
rights
5
1. Introduction
During the …