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news media brand
Brand management
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Markenführung
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Brand image
9
Markenimage
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Consumer behaviour
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Konsumentenverhalten
8
Brand
6
Markenartikel
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brand uniqueness
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Brand uniqueness
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Beziehungsmarketing
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Brand love
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Brand loyalty
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Relationship marketing
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Brand forgiveness
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Communication media
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Customer satisfaction
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Kommunikationsmedien
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Kundenzufriedenheit
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Media industries
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Mediensektor
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Pakistan
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media brand attributes
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media brand uniqueness
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Advertising effects
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Asian brand
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Brand awareness
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Brand extension
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Brand logo
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Brand orientation
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Celebrity endorsement
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Celebrity-Werbung
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China
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Chinese brand
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Consumer-brand relationship
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Consumer–brand relationship
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Cultural authenticity
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Saulīte, Linda
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Ščeulovs, Deniss
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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EconStor
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The impact on audience media brand choice using media brands uniqueness phenomenon
Saulīte, Linda
;
Ščeulovs, Deniss
- In:
Journal of Open Innovation: Technology, Market, and …
8
(
2022
)
3
,
pp. 1-30
decision tree approach to predict the most significant correlations between media brand attributes and
brand
uniqueness
. …
Persistent link: https://www.econbiz.de/10014329628
Saved in:
2
The impact on audience media brand choice using media brands uniqueness phenomenon
Saulīte, Linda
;
Ščeulovs, Deniss
- In:
Journal of open innovation : technology, market, and …
8
(
2022
)
3
,
pp. 1-30
decision tree approach to predict the most significant correlations between media brand attributes and
brand
uniqueness
. …
Persistent link: https://www.econbiz.de/10013368868
Saved in:
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