//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"non-stereotypical gender role (NSGR) advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Need for uniqueness (NFU)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
non-stereotypical gender role (NSGR) advertising
need for uniqueness (NFU)
2
Advertising
1
Advertising effects
1
Brand
1
Cognition
1
Consumer behaviour
1
Emotional value
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Kognition
1
Konsumentenverhalten
1
Limited edition packages (LEPs)
1
Need for uniqueness (NFU)
1
Typicality
1
Werbewirkung
1
Werbung
1
baseball
1
cognitive resistance
1
distinctive choice
1
perceived novelty
1
power state
1
self-construal (SC)
1
social exclusion
1
social inclusion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chu, Kyounghee
1
Kim, Ji Yoon
1
Lee, Doo-Hee
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->