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~subject:"online word of mouth"
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online word of mouth
Advertising
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Social Web
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Werbung
7
Advertising effects
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Internet marketing
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movies
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competition
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motion pictures
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piracy
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Lu, Shijie
4
Wang, Xin
3
Bendle, Neil T.
1
Ding, MengQi
1
Dinner, Isaac
1
Grewal, Rajdeep
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Kim, Eunsoo
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Ryoo, Jun Hyun
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Journal of marketing
2
Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4
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1
The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
2
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
3
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
4
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
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