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~subject:"perceived relationship investment"
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perceived relationship investment
Relationship marketing
30
Beziehungsmarketing
29
Consumer behaviour
21
Konsumentenverhalten
21
Lieferantenmanagement
19
Supplier relationship management
19
Relationship investment
11
Customer satisfaction
10
Kundenzufriedenheit
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relationship investment
10
Perceived relationship investment
9
Dienstleistungsqualität
7
Service quality
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Brand management
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Complaint propensity
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Confidence
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Consumer innovativeness
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Markenführung
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Relationship strength
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Vertrauen
4
relationship marketing
4
relationship quality
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China
3
Relationship quality
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Social Web
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Social web
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Airline
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Airlines
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Brand
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Brand image
2
Brand loyalty
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Customer relationship investment
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Customer relationships
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Customer value
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Dienstleistungssektor
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Einzelhandel
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Fluggesellschaft
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Cambra-Fierro, Jesús
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Clement, Michel
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Doorn, Jenny van
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Horbel, Chris
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Melero-Polo, Iguácel
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Popp, Bastian
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Sesé, F. Javier
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Shehu, Edlira
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Veseli, Besarta
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Journal of service research
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ECONIS (ZBW)
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Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira
;
Veseli, Besarta
;
Clement, Michel
; …
- In:
Journal of service research
27
(
2024
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
Saved in:
2
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
3
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived
relationship
investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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