Skořepa, Ladislav; Dušek, Jiří - In: Acta Universitatis Bohemiae Meridionales 10 (2007) 1, pp. 43-47
The article deals with results of marketing research, which was aimed for perception of brand name Kostelecké uzeniny a.s., which is one of the biggest producer of meat and meat products. The aim of research was to learn, how are perceived brand name Kostelecké uzeniny by Czech consumers, what...