Crăciun, Liviu; Crivenu, Radu Cătălin - In: Annals of the University of Petrosani, Economics 5 (2005), pp. 63-72
Traditionally businesses have measured their performance solely in financial terms. this limited approach has been challenged, with the introduction of the concept of key performance indicators (KPIs) for non-financial results. however, their effective use has been limited. this paper reviews...