//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"placement prominence"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"placement prominence"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
placement prominence
Advertising effects
1
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Product Placement
1
Product placement
1
Video game
1
Werbewirkung
1
advergame
1
advertainment
1
brand placement
1
branded entertainment
1
persuasion knowledge
1
placement strength
1
priming
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Güngör, Ayşegül Sağkaya
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->