Xie, Bo; Wang, Xianjia - In: Journal of Industrial Engineering and Management (JIEM) 7 (2014) 3, pp. 716-732
Purpose: R&D and advertising have become important means to enhance the competitiveness of firms' products. Design an appropriate model to help the firm to make the right choice is value in supply chain.Design/methodology/approach: In considering that whether the market is completely covered or...