ABAD, PRAKASH L. - In: Asia-Pacific Journal of Operational Research (APJOR) 23 (2006) 01, pp. 1-23
Manufacturers and suppliers offer temporary reductions (or permanent increases) in the price charged to the resellers for a variety of reasons. The trade promotion may be offered to the reseller at a single point in time or over a finite time-span. In addition, in reselling situations, the end...