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Search: subject:"Higher education marketing"
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prospectus
Higher education institution
18
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higher education marketing
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De Run, Ernest Cyril
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Lim, Weng Marc
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Teck Weng Jee
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Thompson-Whiteside, Helen
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Winter, Emma
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Journal of marketing for higher education
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Journal of strategic marketing
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ECONIS (ZBW)
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Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
2
Location, location, location : does place provide the opportunity for differentiation for universities?
Winter, Emma
;
Thompson-Whiteside, Helen
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011794828
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