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purchase intention
Consumer behaviour
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Sriram, K. V.
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Issac, Aswin Philip
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International journal of business excellence : IJBEX
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ECONIS (ZBW)
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Drivers of purchase intention - hedonic or utilitarian values? : a case of Indian electric car market
Issac, Aswin Philip
;
Mathew, Asish Oommen
;
Sriram, K. V.
- In:
International journal of business excellence : IJBEX
27
(
2022
)
2
,
pp. 202-219
Persistent link: https://www.econbiz.de/10013336772
Saved in:
2
An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Kripesh, Ananth Srinivasan
;
Prabhu, H. Mahesh
;
Sriram, K. V.
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10012199554
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