Boxer, Israel; Menahem, Hanna Oirik; Rekettye, Gabor - In: International Journal of Business Performance Management 12 (2010) 1, pp. 86-101
'unattractive' segments that should help clarify the unique effect of ecological awareness to marketing. Specifically, the research … aimed at examining the effect of cultural orientation, price perception and ecological awareness, with the mediating effect …. Results suggest that ecological awareness is the main factor influencing green sheltered housing buying intentions of elderly …