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sensory stimuli
Consumer behaviour
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Sportmarketing
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sense of home
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spectatorship
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Ballouli, Khalid
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Choi, Wanyong
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Hwang, Yongjin
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
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