//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"smartphones"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Pre-roll advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
smartphones
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Emotion
1
Emotional valence
1
IPTV
1
Innovation adoption
1
Innovationsakzeptanz
1
Mobile TV
1
Mobile phone
1
Mobiltelefon
1
Personal Computer
1
Personal computer
1
Pre-roll advertising
1
Pre-roll advertising efectiveness
1
South Korea
1
Südkorea
1
Thumbnail of video clip
1
Title of video clip
1
VOD
1
ad acceptance
1
ad avoidance
1
ad skipping
1
advertising effectiveness
1
clickstream data
1
mobile devices
1
online video platform
1
pre-roll advertising
1
skippable advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hong, Juwon
1
Kim, Su Jung
1
Lee, Mi Hyun
1
Park, Sungho
1
Published in...
All
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->