Smidts, Smidts, A.; van Riel, van Riel, C.B.M.; Pruyn, … - Erasmus Research Institute of Management (ERIM), … - 2000
Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of...