Mhaya, Inès; Najjar, Hechmi; Ben Jannet, Imen - Université Paris-Dauphine (Paris IX) - 2014
The experience of visiting supermarket takes an undeniable position in the retailing field. That’s why this paper aims to propose and validate a model that incorporates social interactions, perceived value and intention to revisit department stores. The results of 282 observations’ survey...